Our Methodology for Segmentation
We blend quantitative analysis, qualitative insights, and collaborative workshops to deliver market segmentation tailored for the Australian context. Our approach is designed to be practical, clear, and responsive to your goals.
Meet Our Team
Blending experience with a passion for analytics
Olivia Thompson
Lead Analyst
Master of Business Analytics University of Sydney
Market segmentation
Acme Solutions
Olivia specialises in turning complex data into accessible strategies, driving clear audience insights for clients.
Benjamin Evans
Market Researcher
Bachelor of Commerce Monash University
Consumer behaviour
Insight Plus
Benjamin’s research skills bridge the gap between raw data and business action, supporting accurate segmentation.
Priya Shah
Data Strategist
Bachelor of Economics UNSW Sydney
Analytics strategies
MarketScope
Priya designs methodologies to align data analysis with strategic market outcomes, guiding actionable solutions.
Jack Morgan
Segmentation Advisor
Diploma in Market Research RMIT University
Team facilitation
Growth Partners
Jack merges project management with technical insight, ensuring segmentation solutions are delivered smoothly.
How Our Segmentation Process Works
Michael Wright
Senior Consultant
"Every business is unique, so our segmentation process adapts to your specific needs—balancing robust data analysis with real-world business context for actionable results."
Step 1
Initial Consultation
Discuss your objectives and review available data sources to establish project goals and segmentation direction.
Step 2
Data Gathering & Analysis
Collect relevant internal and market data, conducting statistical and qualitative analyses for accuracy and insight.
Step 3
Segmentation Workshop
Facilitate collaborative workshops to identify audience segments and validate insights for practical use.
Step 4
Recommendations Delivery
Present clear, data-driven recommendations and actionable strategies tailored to your business context.
Why Our Segmentation Stands Out
Compare our service approach with others to see how methodology, clarity, and ongoing support make a difference in your outcomes.
| Key features | norithaelos analytics | Market Insights Co. | Segment Solutions |
|---|---|---|---|
| Custom segmentation methodology | Included | Limited | Standard |
| Australian context focus | Yes | Partial | No |
| Collaborative workshops | Yes | Sometimes | No |
| Actionable recommendations | Tailored | General | General |